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ZTT Records was founded in 1983 by legendary record producer Trevor Horn, his wife Jill Sinclair and former NME journalist Paul Morley. The label was named after Italian futurist FT Marinetti's "Zang Tumb Tuum", a book describing war where zang tumb tuum is an onomatopoeic description of the sound of a machine gun.
ZTT's iconic status stemmed from Horn's big productions and Morley's mad / maddening marketing of the label. Horn and his in-house studio team (including Art of Noise members Gary Langan, J.J. Jeczalik, Anne Dudley as well as Stephen Lipson and Bob Kraushaar) created endless 'diversions' (aka remixes) of every track produced, a pioneering concept. Frankie Goes To Hollywood, Grace Jones, Art of Noise, Seal, 808 State and Propaganda were all chart and critical successes for the label.
2008 saw ZTT celebrating its 25th anniversary with deluxe reissues of 808 State's catalogue alongside the definitive Zang Tumb Tuum box set. Rebels in Control were hired by ZTT to fashion a brand new online presence. Working closely with in-house archivist Ian Peel, the Rebels have built a clean, uncluttered but in-depth CMS-driven site with many references and winks to ZTT's deep design heritage. The site will grow over the coming months as Peel and the Rebels add content covering the labels vast archive; 25 years of creativity, housed online.
In late 2009, Rebels in Control commenced work on a series of redesigns of classic ZTT albums. More info here.